Here is a logo that I have been working on for the Lone Star Jeep Club. As you probably know, I am a Jeep enthusiast. I haven’t joined this club yet, but I am hoping I can trade this new logo for a free membership. Let me know if you think this needs something else to be finished. I want to add texture to it eventually, but right now I am focusing on the form and color.
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My Jeep is still rockin’ the old “dp” logo and needs to be updated. Inspired by old military badges originally seen on Jeeps, I have designed a “dp” badge logo just for the use on the sides of my Jeep. I have also incorporated a couple additional colors into this version of the “dp” logo to help tie in not only the rims, but the stock Jeep stickers and the interior. Let me know what you think.
Here is a picture of my Jeep so you can see where the new logo will placed.
If you guys convince me I should stay with a more traditional “dp” logo approach, this is what I have in mind.
Here was my second poster for RITZ. Same objective as the previous poster, but I expanded by creating a landscape using the crackers. The first poster below was closer to the national campaign, yet this one pushed the composition while staying loyal to the brand. My typography somewhat mimics the layout below.
As many of you know, I work at an advertising agency in Dallas. One of our regular clients is RITZ. Earlier this year I was asked to come up with some new concepts that would make the RITZ brand more appealing to males, ages 18 – 45. Of course, I needed to stay in the neighborhood of the current RITZ brand. I designed posters that cross promoted RITZ with activities that were appealing to our target customer.
