

Here is a logo I have been working on for the infamous Pinewood Derby League Grand Prix of 1974 that was held in Texas. If I had only sanded my car a touch more, I could have won.

This past year, I was privileged to be the mentor of Olivia Lin. She just graduated from Liberty High in Frisco, Texas (my hometown). Olivia selected me as her mentor for her Independent Study course. Basically, high school students reach out to a professional in a field that they are interested in pursing as a career and are mentored. Olivia’s assignment was to design a poster series of 5-8 posters for the halls of her high school. She decided that her posters would all have the message “be yourself”. In the hallways of a high school, where kids are turning into adults and trying to find themselves, I can’t think of a more appropriate message.

Above is my favorite poster from Olivia’s series. This design has recently been selected for the next year’s freshman class shirt for students and faculty. That means that over 600 will be floating around Liberty High, whose mascot is the “Redhawks”. Even though Olivia will be at UT in the fall, her message of “be yourself” lives on in the halls of the place where she learned to do just that.

With the weather finally getting colder here in Texas, I thought it was an appropriate time to show the next poster in the mustache series. Simply put, it is sweater weather and your upper lip should not be left out. Give that guy, or gal, the protection they need from the brisk temperatures. Enjoy the stache. Enjoy the warmth.

Do you ever feel like a good idea is right there, but you just can’t quite find it? My advice is to over think it until you run it into the ground. Then, pull it back just a hair or two. You will be rewarded with a nice hairy stache. Enjoy.

Here is the second option for this same poster idea. Let me know which one you think should get “cut”.

Alright, let’s get back to it. MUSTHATCH is a poster idea that I thought of last night when I was getting ready for bed. Many of my ideas come at the most random times. For some reason, I was repeating the word “mustache” and trying to come up with some type of play on words. Not sure why, but I thought “mustache” sounded similar to “must hatch”. So here is yet another mustache inspired creation. I am still trying to decide if this mustache obsession is healthy. Who am I kidding, of course it is! Enjoy the stache, this time with breakfast.

Here was my second poster for RITZ. Same objective as the previous poster, but I expanded by creating a landscape using the crackers. The first poster below was closer to the national campaign, yet this one pushed the composition while staying loyal to the brand. My typography somewhat mimics the layout below.

As many of you know, I work at an advertising agency in Dallas. One of our regular clients is RITZ. Earlier this year I was asked to come up with some new concepts that would make the RITZ brand more appealing to males, ages 18 – 45. Of course, I needed to stay in the neighborhood of the current RITZ brand. I designed posters that cross promoted RITZ with activities that were appealing to our target customer.