Here is a logo I have been working on for the infamous Pinewood Derby League Grand Prix of 1974 that was held in Texas. If I had only sanded my car a touch more, I could have won.
A client of mine just opened a new dental practice in a small town called Madill in Oklahoma. He wanted the identity to have a vintage feel because the office is located in the historic downtown area. I feel that the classic look of this mark will be a nice contrast to most modern day dental logos with illustrations of teeth and aqua color palettes. Above is the final logo. Below I have included 3 of my initial directions.
I recently finished designing a logo for a new Austin restaurant: taste717. The restaurant defines itself as “upscale American”. Even though the restaurant will have the amenities of a sports bar, taste717 will specialize in fine food and a modern atmosphere.
You might recognize the brand font for taste717, Gotham. For the true type nerds like myself, Gotham is an American font and taste 717 is an American food restaurant. Plus, Gotham’s neutral design style worked well with the “taste” script, which is a font called Radio. I modified the “s” in “taste” to be a custom character, as the original was too quirky.
To help keep the usage of the logo consistent, I also put together a Brand Guidelines for taste717. This is a service I now recommend to all of my clients requesting a logo.
This past year, I was privileged to be the mentor of Olivia Lin. She just graduated from Liberty High in Frisco, Texas (my hometown). Olivia selected me as her mentor for her Independent Study course. Basically, high school students reach out to a professional in a field that they are interested in pursing as a career and are mentored. Olivia’s assignment was to design a poster series of 5-8 posters for the halls of her high school. She decided that her posters would all have the message “be yourself”. In the hallways of a high school, where kids are turning into adults and trying to find themselves, I can’t think of a more appropriate message.
Above is my favorite poster from Olivia’s series. This design has recently been selected for the next year’s freshman class shirt for students and faculty. That means that over 600 will be floating around Liberty High, whose mascot is the “Redhawks”. Even though Olivia will be at UT in the fall, her message of “be yourself” lives on in the halls of the place where she learned to do just that.
As most of you know, my son Carter is turning 1 next month. Since my very first post on this blog, which was Carter’s logo, I haven’t gotten much sleep. He is such blessing though! Here is the invitation I have designed for his party.
You may remember this illustration of “Albert” from a previous post for the Merriman Park Estates logo. After deciding not to use the owl for the logo, I saw an opportunity to make a female owl to accompany Albert. Her name is “Alice”. These prints are now hanging in our breakfast nook, on opposites side of the window, looking at each other.
Necessary Equipment is a company that specializes in renting on-site equipment to oil companies. They mainly rent swamp coolers and eye washing stations to oil rigs for the employees to cool off and take a break. Because the company intends to expand into other types of equipment rentals, I chose a bolt head shape to house the ligature for its universal quality.
After some client feedback, I have made some changes to the FRIDAYS poster. Which one do you guys prefer? I am leaning towards the first one.
My Jeep is still rockin’ the old “dp” logo and needs to be updated. Inspired by old military badges originally seen on Jeeps, I have designed a “dp” badge logo just for the use on the sides of my Jeep. I have also incorporated a couple additional colors into this version of the “dp” logo to help tie in not only the rims, but the stock Jeep stickers and the interior. Let me know what you think.
Here is a picture of my Jeep so you can see where the new logo will placed.
If you guys convince me I should stay with a more traditional “dp” logo approach, this is what I have in mind.
